Anti aging wrinkle creams - do they work?
Wednesday, October 17th, 2007    Subscribe To Our FeedOn anti aging wrinkle creams Going Skin Deep reports:
Americans shelled out $44.6 billion for anti-aging products and services in 2004 alone, according to a report by Business Communications. A 2004 online survey of 1, 343 Americans 25 and older, conducted by Harris Interactive, found that 72 percent of women and 13 percent of men had used or were then using an over-the-counter anti-aging product. Nineteen percent of women and 6 percent of men reported using prescription face creams, masks or gels.
Now, Boots No. 7 Restore & Renew Beauty Serum — the British “anti-aging sensation” that made a hyped transatlantic journey to the States this summer — has become the latest emblem of our age-old desire not to age.
Women and men are spending huge sums on these products, but do they work?
While nothing will turn back the clock, and there’s no chance you’ll receive the skin you had when you were a teenager from the bottom of a jar, every woman I know with great skin uses anti wrinkle treatment creams and has several she swears by.
It’s a matter of expectation: you want an anti wrinkle product which will smooth and plump out your lines, and which brings a glow to your skin.
Products that do that are doing their job, so to that extent, anti wrinkle treatment creams do work.
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